"…’In blogging, the culture is all about reciprocal discussion," he said. "A couple of years ago, it was hard to send a message to a webmaster and ask them to link to you. Now, if you can get mentioned on a few obscure blogs and get taken seriously, 20 to 40 links can make a huge difference for your business.’…"
- Excerpt from: “Barging Into the Bloggers' Circle:
Web Logs Are Fertile New Territory for Introducing Products, Welcome or Not”
By Kim Hart,
http://www.washingtonpost.com/wp-dyn/content/article/2006/08/04/AR2006080401441_pf.html
“…Companies are increasingly partnering with hobby bloggers to harness the burgeoning influence of online buzz. Through the digital grapevine, companies reap the marketing rewards of free publicity, higher rankings on search engines and immediate access to conversations with consumers.
“Blogger relations experts have joined public relations and advertising teams.
“…The more bloggers exchange links and ideas about a company, the better chance it has of appearing on a search engine -- an appealing draw as companies clamor for more visibility to consumers.
“Collaborating with bloggers, especially those who maintain lesser-known blogs, is the fastest way to put niche-specific content in front of people who care about it most, said John Cass, director of blogging strategies for the Internet consulting firm Backbone Media Inc.
"…’In blogging, the culture is all about reciprocal discussion," he said. "A couple of years ago, it was hard to send a message to a webmaster and ask them to link to you. Now, if you can get mentioned on a few obscure blogs and get taken seriously, 20 to 40 links can make a huge difference for your business.’…"
“… Downhill said. ‘Once a commercial site influences a blog, a lot of people really frown on that. It's supposed to be consumer-generated, not company-generated.’”
Above quotations from article cited © 2006 The Washington Post Company
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